The Brief: Create the digital environment in T-Mobile's first-ever Signature Store, located in Times Square.
The Big Idea: Design interactive experiences that showcase T-Mobile's most popular value propositions, including global coverage and unlimited music streaming.
The Brief: Drive awareness of new service that lets gamers customize their Xbox controllers.
The Big Idea: Don’t just extend the above the line campaign, beat it.
The Brief: The children are our future.
The Big Idea: The future is coming soon.
The Brief: Extend the above the line campaign to social with limited assets.
The Big Idea: Make an impact.
The Brief: Promote seasonal offerings and sales promotions for stock images, fonts, and illustrations.
The Big Idea: Every piece deserves it's own rich story.
The Brief: When you change everything about wireless, how do you communicate to customers who are used to the old ways?
The Big Idea: Show customers why change is good by breaking down the benefits.
This included the creation of The Source, a direct-to-consumer responsive site offering breakdowns of the latest signature moves and tips to get the most from their phones. The breadth of this CRM work culminated in T-Mobile being named 2013 Marketer of the Year by the Direct Marketing Association.
The Brief: Our search function doesn’t prioritize premium stock. How can we get more eyes on the best of our collection?
The Big Idea: An interactive game that tells you what type of creative you are, and the photography collection that fits your persona.
The campaign drove over 6K tweets in the first week and Veer saw a significant increase in new user sign-ups. The game also took home a gold ADDY Award.
The Brief: Create buzz around the Mighty Dog Nation, a nation for dogs whose attitudes are bigger than their bite.
The Big Idea: A national contest for your dog to star in a ’dogumentary’ about the Mighty Dog Nation. A launch event and PR blitz helped to generate interest, and consumers voted for the stars. The script was personalized to each dog’s abilities. Each of the winners-Jasmine, Jesse, and Mater-also enjoyed their own film premiere.
The Brief: None. Our client sent an email at 2 a.m. and I got and idea.
The Big Idea: A Facebook campaign invited designers to help our client take some well-deserved time-off. Sometimes the simplest ideas can have a big impoact: the program increased organic likes on Veer’s Facebook page by 110%.
The Brief: Raise awareness throughout the region of Swedish Hospital's lesser-known Ballard Childbirth Center.
The Big Idea: No matter your neighborhood, Swedish Ballard is close to home.