T-Mobile Onboarding | Amanda Carlson | Copywriter | Seattle

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T-Mobile Onboarding

The Brief: T-Mobile has revolutionized wireless by creating the no-contract “Simple Choice Plan” and introducing phone payment plans. How do we communicate this to new customers who are used to old ways of wireless?

The Big Idea: Show them why change is good by breaking down the benefits of their new plan in easy-to-understand ways.