Mighty Dog Nation | Amanda Carlson | Copywriter | Seattle

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Mighty Dog Nation

Digital, Experiential Event, Video

The Brief: Launch Mighty Dog Nation, a consumer engagement program for dogs whose attitudes are bigger than their size.

The Big Idea: Declare independence with a Kick-off event and new Bill of Rights. Document the whole thing, bring in a celebrity spokesperson, and make a short film featuring real Mighty Dog Nation members.