Nestlé Crunch | Amanda Carlson | Copywriter | Seattle

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Nestlé Crunch


Collateral, Event, Experiential Event

The Brief: Introduce consumers to the new Nestlé Crunch Crisp with sampling opportunities.

The Big Idea: A 10-city sampling tour, inviting consumers to take a recess break to enjoy classic children’s games and free Crunch Crisp bars. Press kits included a “cootie catcher” with ways to put a little play in your day at the office.

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